Video Production · Creative Leadership

Great stories. Strong teams. One person in charge.

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Head of Video Production & Visual Communications. I build in-house video teams, establish production systems and lead complex visual projects from concept to delivery.

I build in-house video teams and lead complex visual projects from concept to delivery.

Main showreel 2026 · 1:13

Measurable results of the production systems I built.

−40%External video production costsAfter restructuring production operations: core production brought in-house, contracting made structured.

−50%Operational filming daysThrough proactive annual planning and footage reuse. A separate operational result, not a further cut to the video budget.

61Subsidiaries supported by functional video governanceShared standards, consultation and approvals across the group — functional oversight, not line management of 61 teams.

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Watch my work.

A short selection across six formats. The complete portfolio — ten genres and every individual work — is in Work.

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My approach

I manage complexity. So others don’t have to.

Emma Safronova Production & Creative Leadership

Leadership & Impact

I don’t just produce video. I build the system behind it.

At Gazprom Neft I built a centralised in-house video production function from scratch: a team of ten, a pool of 100+ contractors in four countries, annual production planning and shared visual standards across 61 subsidiaries.

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01 Building an In-House Video Production Function ·

Recommendation

What made her valuable wasn’t just the production quality. It was that she thought about what a campaign needed to communicate and worked backwards from there — and that things simply got delivered, on remote locations and impossible deadlines alike.

Nikolay MikhaylovHead of social projects communication group · worked with Emma on social responsibility and international projectsRead on LinkedIn

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